Trust me on this one.
In Austin’s competitive real estate market, a thoughtful “love letter” might be the difference between you buying that house you love, and losing it to another buyer.
It’s common for there to be multiple offers in this market. And a personal letter can help set you apart from the other offers on the table.
Your “love letter” doesn’t have to be perfect. Just make it authentically you. Tug a bit on the heart strings, and you’ll have a sympathetic seller who wants to say yes to you.
Don’t know where to start? We’ve got you covered with these samples from buyer’s we’ve worked with over the years in Austin.
Exhibit #1: Pflugerville Family Values
We really enjoyed seeing your home, so much so that we would love to make it our home! It’s so obvious what great care you’ve taken of the home. We’ve been looking for our first home for many months now, and we hope that our search is over! We love the neighborhood and the community of Pflugerville overall, and feel that this home may be our best and only chance of realizing our dream of residency.
I am the lead technician for AUTOMOTIVE COMPANY, and WIFE is a recognized 1st grade “Teacher of Promise” for AISD. We have been together for almost 10 years and we are ready to start our family!
We feel that a home is where a family makes their best memories. Your home gave us a feeling of being able to make those memories come true. After months of walking in houses and not having that “feeling” we were so excited the moment we came through your door. It felt like home!
As outdoor enthusiasts, the neighborhood is a perfect fit for our lifestyle. Our dog loves to run trails and swim, we love to hike and bike, and our family would love to relax at the lake.
As first time home buyers, we’ve found the competition in buying a home in this price range to be tough. Unfortunately, we may not be able to compete on price with all buyers. All we can do is tell you how much we want to make it our new home, and how serious we are about moving forward if you’ll consider our offer. We wish you the best of luck in your sale, and hope to hear good news from you soon!
Exhibit #2: Charmingly Artsy Austinites
To the homeowners of ADDRESS,
We want to write you a letter to describe our situation and immense interest in your beautiful house.
We are young professionals, born and raised in Austin, TX and have been happily married for 2 years. WIFE is a specialized personal chef with a biochemistry degree and HUSBAND is a website developer/engineer with amazing artistic talent. HUSBAND has a website with murals he has completed in Austin, in case you’re interested it is: WEBSITE.
We have been saving to buy our first home together and we have absolutely fallen in love with your house. We see how everything about the house is perfect for our lifestyle and future family. We can see ourselves, and our future children, loving, living, and sharing in your home. We actually went to Brentwood Elementary and McCallum high school ourselves.
We love the layout, design and quality of your house. It really has everything we are looking for, plus more! The tree house is beautifully creative and the art studio is just want we imagined we would have. The mural, bathroom, and butterfly garden are just a few things we find extremely unique and adorable about the house. We love how well the house has been taken care of and all of the astonishing details. We would definitely keep this house in pristine condition while enjoying its natural beauty daily. We would really love it if you would please consider our offer for your house. It is our dream house; we have been searching for a home just like this one.
Thank you for your time,
Exhibit #3: A Love-able Low-Ball (This is below asking, but look how adorable we are!)
We have promised ourselves that we would not fall in love with a house before it was ours, but we just couldn’t help ourselves when we walked into your home. It didn’t take any imagination to see our family living there and loving it.
We are currently a family of three (HUSBAND, WIFE, SON age 1) and two cats (Gus and Puck). Although we only recently moved to Austin we are excited to put down roots and buy our first home.
HUSBAND graduated high school here and my parents moved to Austin 2 years ago.
We immediately knew your home was special and there is no doubt that this home has been very well cared for. The beautiful open living area and fantastic kitchen are incredibly appealing to us as we love to host and entertain family and friends. We can’t say how amazing the back yard is! The patio area, lawn, swing set, large trees, and it’s private, we can’t find anything wrong with it.
We realize our offer is below asking and would love to put in a more attractive bid but this is the very top of our budget. Living in this home may just be a fantasy but we knew we had to at least try. Thank you so very much for your time.
Feel free to adapt these to your own taste, personality and situation.
The general formula is:
-Who we are
-Why we love your home
-Pull on the heartstrings
-If the offer is low, acknowledge it and soften it with something like “We love your home, and while the asking price is ore than we can afford, we had to at least try.”
Side note: these samples make it appear that I only work with straight married people who have, or are about to have, children. Not the case! I’ve had the pleasure of helping clients from all kinds of diverse backgrounds and lifestyles. I just don’t seem to have “love letters” from any of them handy. If that changes, I’ll update the post accordingly.
Want more of these kinds of resources? Check out my Buyer Resource Board COMING SOON. (If you want an email when it’s available, email me at email@example.com).