Dear Fellow Agent,
It wasn’t all that long ago that I started selling residential real estate. I was coming from the commercial real estate world, just barely out of college 2 years, and I had no intention of selling residential real estate long-term. But the freedom of making my own schedule, traveling whenever I wanted, and not answering to a boss was intoxicating. The only problem was I had no clients, no sphere, and no money.
What I did have was time, a laptop, and the determination to figure it out.
Back then, no one ever asked me for advice about how to succeed in real estate, because I was clueless. So it’s flattering and more than a little trippy when agents and small business owners ask me for advice these days, which happens from time to time.
Thank you for reaching out, and giving me the honor of considering me someone worth listening to.
I know from painful experience that the most valuable asset I have is time. I work hard every week to carve out enough time for the essential things: my current clients, prospecting to find new clients, my family and my personal life. If you’ve spent any time in the business, you know it’s a delicate balance. I wish I could tell you that you hit a point in your career where it comes together effortlessly. That hasn’t been true for me. But it has certainly gotten easier over the years. One reason it is easier today is because I have learned to focus on the essentials.
I don’t currently run a coaching business. I might someday, but for now my focus is on growing my real estate business in Austin. I enjoy helping other agents, offering advice, and watching them succeed. There are agents who helped me along the way, and I’m on the lookout for ways to pay it forward.
There’s really no way for me to say this without sounding self-important, so I’m just going to go for it. I wish that I could offer my time to every agent who asks me for advice. I’ve learned that I can’t without my business and my family paying the price.
If you’re still with me thus far, here’s my offer.
I have built and continue to build a business in Central Austin. Do you know anyone in Austin or moving to Austin you can introduce me to?
If you do, I’ll make it my highest priority to make that person feel so taken care of that they’ll be thrilled you made the introduction. My brokerage pays a 25% referral fee at closing. Plus, I’ll be delighted to do a free 30 minute phone call with you to offer my perspective on any questions you have about your business. We can have that call whether or not that person ever makes it to closing.
If this works for you, fantastic. Send me an email at firstname.lastname@example.org. I’d love to start a fruitful referral relationship with you. If not, no hard feelings.
I wish you all the best in your business and your life outside real estate. Don’t forget that there is one! This business can take over your life if you let it.